👀 View this copy goodness in your browser The newsletter which rips words from scripts and songs to help you craft standout copy. Copy Cues Club #16 Hey Reader, World Cup fever is dominating our household so it feels rude not to have a World Cup themed Copy Cues. As a proud Scot, there's only one option: No Scotland, no party. Nick Morgan 🎧 Listen to it on the Copy Cues Club playlist Why does it work? “No Scotland, no party” is not technically a brand strategy. But honestly? It’s doing more...
2 months ago • 5 min read
👀 View this copy goodness in your browser The newsletter which rips words from scripts and songs to help you craft standout copy. Copy Cues Club #15 Hey Reader, Last month we talked about making big promises tangible. This month? We’re talking about making them certain. Real talk: this one feels extra special. It was our first dance song. For you I’d wait ’til kingdom comeUntil my day, my day is doneAnd say you’ll come and set me freeJust say you’ll wait, you’ll wait for me ‘Til Kingdom Come...
5 months ago • 2 min read
👀 View this copy goodness in your browser The newsletter which rips words from scripts and songs to help you craft standout copy. Copy Cues Club #14 Hey Reader, February was short, sweet + soundtracked almost entirely by Mumford & Sons. So no surprise where this Copy Cues comes from. Reach across again Here’s where heaven startsI’m with you ’til the endWith my hand over your heart Conversations with My Son (Gangsters + Angels) 🎧 Listen to it on the Copy Cues Club playlist Why does it work?...
6 months ago • 2 min read
👀 View this copy goodness in your browser The newsletter which rips words from scripts and songs to help you craft standout copy. Copy Cues Club #13 Hiya Reader, Anyone else feel like January was the longest month that was simultaneously quiet and chaotic? Same. But I'm back and here with a simple message. It comes from James Taylor, You've Got a Friend: If you’re lost, you can look — and you will find me. 🎧 Listen to it on the Copy Cues Club playlist Why does it work? This copy seems simple...
7 months ago • 3 min read
👀 View this copy goodness in your browser The newsletter which rips words from scripts and songs to help you craft standout copy. Copy Cues Club #12 Hey Reader, It's December. Christmas is coming. And I'm definitely ready for a holiday! This time we're getting festive with honestly one of my favourite Christmas films. It's not Home Alone 3 (my actual favourite)... It's Elf. The best way to spread Christmas cheer is singing loud for all to hear. 🎧 Listen to it on the Copy Cues Club playlist...
8 months ago • 3 min read
👀 View this copy goodness in your browser The newsletter which rips words from scripts and songs to help you craft standout copy. Copy Cues Club #11 Hey Reader, Okay. I know I'm out of sync. October has been crazy busy (in all the best ways). But honestly, this song lyric is so good it's well worth the wait. If you have children/niblings/grandchildren of a certain age, you'll be familiar with Moana. If you're not, you're about to be. This lesson comes from Can I Get a Chee Hoo by none other...
10 months ago • 3 min read
👀 View this copy goodness in your browser The newsletter which rips words from scripts and songs to help you craft standout copy. Copy Cues Club #9 Hey Reader, 🤐 It's September. Normally that gives me big back to school energy (no surprise to hear I love that feeling) but I'm now sick (hence the lateness) and feel like I need a holiday already. Strong start. ANYWAY, this month's lesson is all about turning a negative into a positive and comes from Let Your Heart Hold Fast by Fort Atlantic To...
12 months ago • 3 min read
👀 View this copy goodness in your browser The newsletter which rips words from scripts and songs to help you craft standout copy. Copy Cues Club #9 Hey Reader, 🤐 Welcome to July! It is HOT in Scotland and I'm here for it. Today, our Copy Cues was suggested by Jamie Stewart and comes from Holocene by Bon Iver: And at once, I knew I was not magnificentHulled far from the highway aisleJagged vacance, thick with iceBut I could see for miles, miles, miles 🎧 Listen to it on the Copy Cues Club...
about 1 year ago • 2 min read
👀 View this copy goodness in your browser The newsletter which rips words from scripts and songs to help you craft standout copy. Copy Cues Club # Hey Reader, It's finally feeling like summer and I'm in Greece but I'm still coming at you with a Copy Cues Club because SOMETHING BIG HAPPENED. Taylor Swift finally owns all her music after an epic saga and 3 (taylor's version) re-releases. To celebrate, today's copy comes from Getaway Car which we can now all listen to guilt free. Obviously I've...
about 1 year ago • 2 min read