👀 View this copy goodness in your browser​

The newsletter which rips words from scripts and songs to help you craft standout copy.

Copy Cues Club #2

Hey Reader,

Congrats on being a member of one of the world's coolest clubs*.

Today's copy lesson comes from Stop by Spice Girls, inspired by Helen Barnett:

​

*As voted for by Bex.

What does it teach us?

The Spice Girls are remembering we need to be people first. This matters because:

​

✨ It helps you stand out in a sea of AI generated texts

✨ It builds an emotional connection with your audience

✨ Personalised content can boost engagement (by up to 42% according

to HubSpot)

✨ It builds customer trust which in turn builds brand loyalty

​

Make it work for you

To give your audience the same feeling think about whether you can:

​

✨ Start your emails in a way that stands out compared to others

​

The lovely humans at The Marketing Meetup are pros at this without being sleezy or weird. Take a look at some of their examples.

​

​

​

✨ Use "you" more than "I" or "we"

​

This shows you're more interested in your customers than yourself. A super quick acid test of this is to look at your website (if you have one) and count how many times you use "I" and "we" versus "you". "You" should be the clear winner. This example from Trainn is one of my faves.

​

​

✨ Add in a sprinkle of relatable humour

​

Like when Uber launched this ad for people who "eat and go places".

​

🤔 Not sure if your web content is connecting with your readers? Take my new quiz and find out how effective your web copy is.

​

🎵 On my playlist:

​

📰 Terry Schilling's Cool Copy newsletter​

I love this newsletter. Funny, relatable and always teaches me something new. Thanks, Terry!

​

📚 The Heart's Invisible Furies by John Boyne

Oh my gosh. This book. Beautiful. Moving. Funny. An absolute must read. (Yes, I'm aware 8 years late to the party.

​

📺 Lincoln Lawyer

Micky Holler is back and better than ever. Addictive, funny and smart, if you haven't caught this legal series on Netflix you've got three seasons to catch up on.

​

🏆Women in Marketing Awards​

I'm still in shock that I'm shortlisted for the WiM copywriting award alongside some ridiculously talented ladies.

Thanks for being part of the gang. I'll be back in your inbox on the 9th December,

​

✨ Bex ✨

​

💌P.S. I'd love you to send me your favourite song or movie so I can use some copy from it in a future newsletter and give you a shout out. Just hit reply and let me know. I promise I'll read and reply to every email.

​