👀 View this copy goodness in your browser

The newsletter which rips words from scripts and songs to help you craft standout copy.

Copy Cues Club #6

Hey Reader,

Welcome to your people: insanely talented business owners and copy geeks.

Today's copy lesson comes from New Rules by Dua Lipa:

One, don't pick up the phone
You know he's only calling 'cause he's drunk and alone
Two, don't let him in
You'll have to kick him out again
Three, don't be his friend

🎧 Listen to it on the Copy Cues Club playlist

What does it teach us?

Dua tells us we need a plan in place or else things fall apart real fast. In your copy think about:

✨ Who you're speaking to: who are your dream clients?

✨ What your competitors are doing: how can you stand out?

✨ How you're proving your results: show don't tell

Make it work for you

To get strategic in your copy make sure:

✨ You're writing with your dream clients in mind

Don't talk to everyone. Talk to one person. If you haven't had a chance to think about your brand personas, check out this article from HubSpot. When I'm creating brand personas for clients I like to include:

✔️ Demographics: age, location, job

✔️ Personality, hobbies & consumer habits

✔️ Pain points

✔️ Why company X is the right fit for them

✔️ How company X will connect with them

✨ Figure out what makes you different from your competitors and capitalise on it

Why do people want to work with you and not someone like you?

Is it your experience? Your values? Your working style? Your unique combination of skills? You lovely personality?

Whatever it is, once you've identified it, magnify it. Here's an example from Brooklinen where they show how they deliver the same quality for less.

✨ Show off your results... in lots of different ways

Social proof is really key for converting readers into customers.

This quote from Content Hubs nails it:

“Social proof works by tapping into our natural desire to fit in, conform, and avoid making mistakes. It also appeals to our emotions, such as fear of missing out, curiosity, envy, and admiration. When we see that others are enjoying, benefiting, or endorsing something, we are more likely to want it, trust it, and buy it.”

Show your results with stats...

Testimonials...

Awards...

Reviews...

Portfolios...

Case Studies...

Customer feedback...

And more.

🤔 Need some strategy behind your copy? I can help.

👉 Tell me about it, Bex

🎵 On my playlist:

🖊️ Working on...

Web strategy & content for a digital marketing agency, French to English translations for a travel company, blog articles for a major marketing tool company.

📚 Sunrise on the Reaping by Suzanne Collins

Honestly, I was initially sceptical of this book. It didn't grab me to start with. But it had my heart by the end. Get ready to fall in love with Haymitch and have a whole new understanding of the OG trilogy.

📺 Adolesence

Everyone's talking about it and with good reason. Haunting and disturbing at points, this is a must watch. Extra credit for each episode being filmed in one shot.

🧑‍🏫Delivering Website Workshops irl.

I'm super exciting to be delivering a whole day workshop on all things website next month. I'll be talking brand voice, strategy, web content, SEO and give participants support to action it all.

Thanks for being part of the gang. I'll be back in your inbox in May,

✨ Bex ✨

💌P.S. I'd love you to send me your favourite song or movie so I can use some copy from it in a future newsletter and give you a shout out. Just hit reply and let me know. I promise I'll read and reply to every email.

Need a website glow up? | The Copy Check Up could be for you.

Have a friend who would love this? | Make their day by forwarding it to them

Time to say goodbye? | Unsubscribe

Copy Cues Club

📜 I've got new rules... Do you?

Copy Cues Club #6

What does it teach us?

Make it work for you

🎵 On my playlist:

🚗 Nothing good starts in a getaway car

💍 The power of a promise

👄 Here's how to make your complex copy easy to digest