👀 View this copy goodness in your browser​

The newsletter which rips words from scripts and songs to help you craft standout copy.

Copy Cues Club #3

Hey Reader,

Sorry if this email means you just lost Whamaggedon.

Today's copy lesson has a little festive twist and is from Last Christmas by Wham!

​

What does it teach us?

Wham make their lyrics super memorable by contrasting two things, in this case it's time.

✨ It makes the story relatable: we've all had our hearts broken and had to pick ourselves up again

✨ It creates an emotional connection: by placing the story in time, we're moved from nostalgia and sentimentality to resilience and hope

✨ It creates a sense of movement, highlighting the change in emotion

​

Make it work for you

To make your copy as memorable for your readers think about:

​

✨ Using time to tell a story

​

By focusing on past or current experiences and contrasting it with what the future could look like, readers can imagine a different, more compelling alternative.

​

​Debeers nails this by contrasting the average cost of an engagement ring with the idea that marriage (and diamonds) are forever.

​

✨ Contrasting emotions

​

Wham compare heartbreak with hope, Sales for Founders does it by comparing the dread of sales with the ease of making them.

​

​

✨ Contrasting emotion with practicality

​

Instead of contrasting heartbreak with recovery, Wise, formerly Transferwise, contrast the confusion of exchange rates with a transparent solution

​

🎁Want an early Christmas gift? Find out how effective your web copy is and how you can improve it for free.

​

🎵 On my playlist:

​

⭐ Hanging out with some of the best ladies from the Female Copywriters Alliance

Getting to meet some of these people in real life was so much fun. Get yourself a group of work pals as supportive as these girls.

​

📚 Slow Productivity by Cal Newport

Cal explores how to work more effectively and avoid burn out by doing less, working at a natural pace and obsessing over quality. A great book to read over the Christmas break!

​

📽️ Wicked

It was pretty great and a masterclass in film production. The Dancing Through Life number is incredible. But John Travolta trying to pronounce Idina Menzel still lives rent free in my mind so I was slightly gutted he didn't have a cameo.

​

Thanks for being part of the gang. I'll be back in your inbox on the 13th January,

✨ Bex ✨

P.S Is it too soon to say Merry Christmas?

​

💌P.P.S. I'd love you to send me your favourite song or movie so I can use some copy from it in a future newsletter and give you a shout out. Just hit reply and let me know. I promise I'll read and reply to every email.

​